However, there are ways around this problem, such as asking your friends/family members who have been to the restaurant in question for feedback on their experience. ![]() Unfortunately, this means that these types of deceptive practices are likely not going away anytime soon – especially since fake news is becoming more popular among internet users. ![]() For example, a study showed how fake reviews were able to make their way through Yelp filtering algorithms. Google reviews can be useful but not sometimes inaccurate, and it’s essential to keep this in mind if you’re looking at them as a form of research. A survey conducted by Zagat claimed that 70% of diners take online restaurant reviews into account when choosing an eatery. For example, a study was conducted that showed how restaurant reviews matter for owners. Many say that Google Reviews don’t mean anything due to its algorithm being skewed towards advertisers however, this seems further from the truth. This might be an unfair assessment, but one thing remains true: reviews matter. ![]() However, according to Forbes contributor Partha Sinha, restaurant managers have it tough because they’re held responsible when the food or service isn’t up to par. The goal for eating place is to receive positive comments to improve the overall expectation for future diners. Google restaurant reviews, also known as Google Stars, are a form of user-generated content indexed by Google to learn more about their customer’s experiences. ![]() Customer Satisfaction is essential for Restaurants What are Google Reviews? Regardless of your opinion, reviews play an essential role in restaurants’ marketing strategies. The other side is that restaurant owners can control their ratings by paying for advertising or asking friends/family to write good reviews. One side is that owners can’t do anything about their ratings, and they’re often not even aware of them. Can you trust restaurant reviews on Google? Unfortunately, there are always two sides to the story regarding restaurant reviews.
0 Comments
Leave a Reply. |